Alumni Publishing

The Power of Alumni
In today's competitive academic environment, a university, college or business school's alumni are one of its key assets. They can help to enhance its reputation, attracting high quality academics and students alike. By encouraging their continued involvement with developments at their place of higher education, they can also become an invaluable means of raising funds.

Whatever the priority, getting the best out of an alumni network means maintaining their goodwill - and that requires adopting a clear communications and publishing strategy. By itself, a paper-based alumni magazine (even when supported by a conventional website) may no longer be the most effective means of engaging with former students. There is a clear need to take full advantage of changing attitudes to the internet and on-line social networking.

We specialise in reappraising academic institutions' communications and publishing strategies, suggesting alternative solutions - and then delivering them on an ongoing cost-saving basis.

What we do
Strategy Appraisal In partnership with your key decision-makers from the development office, the alumni relations team and the academic community, we can clarify the aims of your publishing portfolio in the context of your wider alumni strategy.

Media Solutions Building on the outcome of this appraisal we can identity the most suitable mix of on- and off-line media to achieve your agreed objectives.

Content Provision & Outsourcing We can plan and project manage the implementation of your new strategy - and ensure that your magazines, websites and social media platforms meet the highest standards of content and delivery in the years to come.

Social Media We are continuously monitoring developments in internet and social media usage to ensure that our recommendations are based on best practice and cutting-edge strategies elsewhere. For information on comparative usage of social media channels by UK universities please visit our Social Media page.